The Honest Company is now available at Walmart

The Honest Company, a digitally-native brand, announced that it has expanded distribution to Walmart and is now available on Walmart.com, but also will launch in thousands of Walmart stores in the fall.

Walmart distribution will allow The Honest Company to expand its accessibility to existing and new consumers, allowing the purchase of products to take place in the most convenient way, in-store or online. Through this launch, the company will expand its reach as a clean and sustainability-focused brand.

“Honest and Walmart are both committed to helping customers live better. This key addition to our strategic list of retailers not only enables us to increase distribution of our baby and personal care products, but also strengthens our ability to grow our community of conscious consumers”, says Nick Vlahos, chief executive officer of The Honest Company. “Our expansion to Walmart is the perfect example of our omni-channel retail strategy at work, enabling us to bring access to our products in stores and on the digital shelf to even more consumers every day”.

“Walmart is committed to building an assortment of products that customers can trust for their families. The launch of Honest on Walmart.com and in stores later this fall is just the latest example of that commitment, making it easy and convenient for customers to pick up brands that reflect their needs during their weekly shop”, says Ralph Clare, vice president, Baby Consumables, Walmart U.S.

The Honest Company offers a robust assortment of personal care items including clean conscious diapers, wipes, assorted body care including an exclusive Comfort Sweet Cream personal care line and eczema relief products.

Founded in 2012 by Jessica Alba, Honest is known as the go-to clean, conscious lifestyle brand. All The Honest Company offerings are built on the brand’s foundational commitment to high-quality, safe and effective ingredients.