The Honest Company marks decade with Target by launching exclusive diapers and wipes
Celebrating 10 years of retail collaboration, the company unveiled new exclusive diaper and wipe designs at Target, while continuing to lead in sales with its eco-friendly products
The Honest Company is marking a significant milestone this summer, celebrating 10 years of partnership with Target. To commemorate the occasion, the brand is introducing exclusive new diapers and wipes, featuring fresh designs, available only at Target.
Despite offering a wide range of products across various categories, The Honest Company’s diapers and wipes remain the cornerstone of its business, accounting for approximately 65% of its revenue, according to recent reports. Consumers appreciate Honest diapers for their cloudlike liners, soft backsheets, and commitment to safety and sustainability. These diapers are crafted from plant-based materials and have recently achieved Oeko-Standard 100 certification.
Founded by actress Jessica Alba, The Honest Company began as an e-commerce brand in 2012. In 2014, it expanded its reach by partnering with Target, bringing its products into physical retail stores.