The Navigator Company expands international tissue business through partnership with Procter & Gamble
The alliance will expand the commercialization of kitchen paper and multipurpose tissue products in markets including Spain and France
The Navigator Company announced the international expansion of its tissue business through a strategic partnership with Procter & Gamble focused on the development and commercialization of household paper products across European markets.
According to the company, following an initial phase in the United Kingdom with products associated with the Flash brand, the collaboration will now expand to Spain and France, where the products will be commercialized under the D. Limpio and Mr. Propre brands.
The company stated that the initiative is part of its strategy to grow in higher value-added segments within the tissue category through branded solutions focused on quality and differentiation.
The partnership combines P&G’s consumer brands with Navigator’s industrial capabilities, including operational expertise, innovation and sustainability. As part of the collaboration, the companies will develop and commercialize products such as multipurpose rolls and kitchen paper designed for everyday household use.
Navigator also noted that the strategy aims to strengthen its value proposition for retail partners by combining strong brand recognition with consistent product quality, which are considered key drivers for the growth of the tissue category.
The company added that the collaboration is expected to create new growth opportunities for the tissue segment across multiple international markets.
