Cascades Inc. backs circular economy report, urges shift to sustainable practices

Cascades Inc. has expressed support for the newly published report by Recyc-Québec and Circle Economy, encouraging businesses and consumers to adopt a circular economy approach.

“Cascades was founded in 1964 by the Lemaire brothers on the simple idea of creating something new from something old”, said Hugues Simon, president and CEO of Cascades. “We were one of the first companies to build our business model on the circular economy, using recycled materials in our manufacturing process. Today, our forest is urban — it exists in the recycling bins of citizens, businesses, and institutions. Over 82% of the materials we use to produce our goods are recycled. Annually, we alleviate pressure on natural resources by diverting 1.8 million metric tons of recyclable fibers from landfills. By choosing to buy local and promote recycled products, both citizens and businesses can make a significant impact”, Simon emphasized.

The report, published by Recyc-Québec and Circle Economy, highlighted the current economic model’s overreach of the planet’s safe limits. It also suggests that by transitioning to a circular economy, particularly by promoting recycled content, Québec could reduce its greenhouse gas (GHG) emissions by up to 45%.

“At Cascades, our focus on recycled content not only supports the circular economy but also contributes to lowering greenhouse gas emissions”, said Hugo D’Amours, vice-president of Communications, Public Affairs and Sustainable Development at Cascades. “In 2023, our emissions were 41% lower than the industry average — a result we are extremely proud of. We are committed to further reducing our environmental footprint while continuing to provide our customers with packaging and hygiene products that have the smallest possible environmental impact”.