Fastmarkets launches jumbo roll prices in China and expands tissue coverage in Europe and the US
By Jorge Barbosa, prices reporter at Fastmarkets
Fastmarkets, a global price reporting agency for forest products, has launched new price indices for tissue jumbo rolls in China and is expanding its coverage to Europe and the United States in 2026.
Jumbo rolls are the main semi-finished product in the tissue industry, typically traded between manufacturers and converters for processing into items such as toilet paper, paper towels and napkins, among others.
The launch in China took place on April 3. In Europe, the indices will be introduced on May 28, followed by the United States in June. Brazil was the first region to have a price index, which marked its one-year anniversary in April.
Fastmarkets estimates global tissue consumption at around 48 million tonnes per year, while international trade in jumbo rolls totals 4 million tonnes, with average annual growth of 7% between 2021 and 2025.
According to Fastmarkets price reporter Lizzie Yu, there is significant interest from pulp producers in gaining greater access to information on the Chinese tissue market. “Chinese tissue manufacturers are among the largest buyers of pulp, which has attracted increased attention from global suppliers.”
Countries such as China and Indonesia have gained strong relevance in the segment, said Fastmarkets Asia editor Nick Chang. “Tissue production in China and Indonesia has grown significantly, boosting exports of jumbo rolls and finished products to Asia and other regions.”
The expansion in Europe also represents an important step forward in Fastmarkets’ index portfolio, noted senior price reporter Andrea Venturini. “The new tissue coverage will bring greater transparency to the market and could become a valuable tool for paper producers and buyers, especially in a scenario marked by uncertainty.”
In the US, the new coverage contributes to the development of forecasts, research and greater transparency in the forest products sector, according to senior price reporter Renata Mercante. “All tissue markets worldwide are interconnected, as their dynamics are influenced by pulp prices. There is a strong and growing global trade in the jumbo roll market,” she said.
In Brazil, the country moved from 20th to 7th place among the world’s largest exporters of jumbo rolls between 2023 and 2025, said Fastmarkets senior price reporter Jorge Barbosa. “The price index supports buying and selling decisions in a market of growing international relevance,” he concluded.
