Sustainability and well-being guide Essity’s innovations

Aware of market demands, which are increasingly demanding in relation to the quality and origin of products, Essity, a hygiene and health company, has been dedicated to the development of personal care solutions, such as menstrual and urinary incontinence pads, combining comfort and sustainability.

Over the past year, with the acquisitions of Canadian company Knix and Australian company Modibodi, both providers of leak-proof apparel for menstruation and incontinence, Essity has become a global market leader in the leak-proof underwear segment, expanding its portfolio and its presence in the personal care market.

“We have strong commitments from now on with sustainability, bringing new options in new categories are part of the company’s purpose and plans, in the long term. We entered the world of reusable products and now we are world leaders in this type of clothing and products, whether for menstruation or incontinence, because trends are also changing in this regard,” said Victor Hernández, Vice President of Sales and Marketing at Essity in Brazil, in an interview with Tissue Online.

With an eye on the future, innovations related to sustainability and comfort continue to be part of the company’s planning, which aims to bring these products to women from different parts of society.

“Reusable underwear is one of the biggest trends on the market, and not only for menstruation, but also for urinary incontinence, being even more relevant in this second case, because women in this phase feel that there is a loss of femininity”, said Hazel Villarreal, Director of Marketing at Essity in Brazil.

“The challenge we have in this market is to be able to bring these solutions at a reasonable cost so that they are not limited to a niche population”, added Hernández.

ESG

Recognized as one of the most sustainable companies in the world, aware of its role and importance for the personal care industry, within its ESG agenda, Essity raises guidelines that help in the development of important conversations to promote breaking taboos about menstruation, urinary incontinence and menopause, which are still very present in society, in addition to promoting menstrual education for children and adolescents.

“Helping to break down barriers for well-being is part of its purpose as a company, education on subjects such as incontinence and menopause makes women feel comfortable talking about their menstruation, for example, without it being a taboo”, Victor said.

“Today’s women are looking for brands with a purpose, which, in addition to delivering a good quality product at a good price, inspire them, reflecting real issues and helping women with what they need to talk about”, added Villarreal.

Winner of this year’s Tissue Online Award, in the CEO of the Year category, in 2023, Essity looks forward to continuing to invest in the segment of sustainable absorbent products with a focus on inclusion, offering an ever-increasing range of sizes so that more women use Essity’s solutions. company with safety and comfort in your day to day.

“We have a long journey, but in a world where people are much more aware of the importance of environmental issues, innovations related to sustainability and comfort, ESG remains part of the company’s agenda and the trend in the world”, concluded Hernández.