This year, Tissue World Miami welcomed an unconventional booth.
Held at the Miami Beach Convention Center, the most important exhibition in the tissue industry hosted all the major players in the American market.
Among the attendees, the booth of the Italian company Gambini stood out for its artistic design. “Slow Miami” is the title of the work created by Fiammetta Ghiazza, an Italian illustrator and muralist chosen by the converting machinery manufacturer Gambini to give its presence a unique and unexpected look.
With this work, Gambini chose to capture the spirit of the host city: a dreamlike vision that blends the Art Deco style of South Beach’s buildings with the atmosphere of Italian-style town squares. It is a way to pay tribute to the place that has hosted this major exhibition for years, bringing together all the leading figures in the industry for a few days.
Here is the concept behind this piece of art:
Miami’s iconic pastel facades shed their purely urban function to become a vision. In this work by Italian artist Fiammetta Ghiazza, the ornamental rigor of Art Deco abandons concrete and fragments, transforming itself into elements of a new architectural ecosystem, where the boundaries between nature and construction blur.
Through her intimate and meticulous pencil strokes, shapes break free from the walls of buildings to populate metaphysical scenarios suspended in time. In these scenes, the tropical dynamism of Florida meets the silent grace of an Italian “piazza,” evoking the atmospheres of De Chirico, where perspectives become expansive and breaths deepen.
Fountains and flowers bloom in spring, creating an imaginary bridge between the Miami district and Italian cities. It is an invitation from the artist to lose oneself in a fictitious city: a garden of signs where ornaments become life and the landscape becomes a dream.
