Essity cyclists complete 800-kilometer ride to support breast cancer awareness in Quebec, Canada
Five-day Essity Rides challenge raises $30,000 for the Quebec Breast Cancer Foundation, combining fundraising with a commitment to healthier lives
Essity employees put their endurance to the test during a five-day, 800-kilometer cycling challenge to raise funds and awareness for the Quebec Breast Cancer Foundation in Quebec, Canada.
The Essity Rides journey began on Friday, September 11, at the company’s office in Oakville, Ontario, and concluded five days later, on Tuesday, September 15, at Essity’s factory in Drummondville, Quebec, Canada. The cyclists covered approximately 160 kilometers per day, traveling through Toronto, Whitby, Cobourg, Trenton, Belleville, Kingston, Brockville, Cornwall and Salaberry-de-Valleyfield.
On the first day, eight additional cyclists joined the group for the final 100 kilometers of the route. Although they did not take part in the full five-day challenge, their participation reflected the same commitment to the cause.
FUNDRAISING FOR BREAST CANCER SUPPORT
For more than 25 years, the Quebec Breast Cancer Foundation has worked to protect the interests and well-being of people affected by breast cancer and their loved ones. The organization supports research and innovation while contributing to efforts to save lives and improve the quality of life of people living with the disease.
As part of the initiative, each cyclist raised $2,000, while Essity committed to matching donations up to $10,000. Together, the initiative reached its $30,000 fundraising goal for the foundation. Over the past five years, Essity Rides has already contributed more than $200,000 to the cause.
“Riding for Essity gives us the chance to represent values we live every day,” said Alexander Molander, Essity Rides captain, and Performance Marketing & Data Insights Director NA, Commercial Region North America. “The company’s commitment to healthier lives extends from its employees to people living with cancer and millions of others who rely on Essity products around the world. That makes wearing the Essity jersey especially meaningful.”
Essity develops therapeutic products for a range of medical needs, including solutions for breast cancer survivors who require compression products to manage edema, or swelling that can result from cancer and its treatments.
Beyond fundraising, the cycling initiative aims to raise awareness of breast cancer and reinforce Essity’s global vision of developing life-changing innovations to improve health and well-being.
Thiago Icassati, VP Commercial Region North America PC – BU Personal Care added, “Breaking down barriers to well-being for everyone is part of who we are. Essity Rides is a great example of raising awareness for an important cause like breast cancer while also promoting a healthy lifestyle, and a reflection that as one Essity we can make a real impact on the communities we serve.”
