Cradles to Crayons and First Quality celebrate three years of partnership tackling diaper need

Cradles to Crayons, a national nonprofit dedicated to eradicating clothing insecurity, and baby care manufacturer First Quality Baby Products, LLC, are commemorating three years of collaboration. Since their partnership began in 2021, the organizations have addressed diaper needs, distributing over 20 million diapers and 10 million baby wipes to families throughout the United States.

First Quality®, known for its Cuties® diapers, contributes a portion of its diaper sales to Cradles to Crayons, amounting to more than $2 million so far. Cradles to Crayons supports children from birth to age 12 living in homeless or low-income conditions by providing essential items such as clothing, shoes, and diapers at no cost. The nonprofit collaborates with community-based organizations in Philadelphia, Boston, Chicago, New York City, and San Francisco to deliver these necessities.

“Clothing is a basic human right, and diapers are a child’s very first item of essential clothing. And yet, each year, 1 in 2 families across the U.S. experiences diaper need”, stated Lynn Margherio, founder and CEO of Cradles to Crayons. “Diaper need not only affects babies and young kids, but also the adults who care for them. When a family doesn’t have diapers, they often cannot take their children to daycare and end up missing work. We are grateful for the incredible support that we have received from First Quality over the past three years to support our mission and help mitigate clothing and diaper insecurity for families across our country”.

To celebrate the ongoing partnership, Cradles to Crayons hosted a volunteer event last month for First Quality team members and their families at the Cradles to Crayons Giving Factory® in Philadelphia. More than 120 First Quality team members have volunteered at the location so far, dedicating over 300 hours to sorting, cleaning, and repacking donated items, and assisting in the distribution of thousands of diapers to partner organizations.

“Every time we volunteer at the Giving Factory, we see firsthand the level of care that goes into every step of the process”, said Sima Delafraz, chief commercial officer at First Quality. “This shared commitment to quality, and the belief that quality equals dignity, is at the heart of our partnership. The need for diapers across the United States remains urgent, and we are proud to continue to support Cradles to Crayons in its work to alleviate diaper need and end clothing insecurity for children”.