First Quality products introduce stylish bladder leak protection with Prevail® Neutral

Women managing bladder leaks can now enjoy superior protection without sacrificing comfort and style. First Quality Products, LLC has introduced Prevail® Neutral, a line of protective underwear available in a sleek black design with an ultra-soft feel and body-hugging fit.

“In launching Prevail Neutral, we started with black because it’s a standard neutral color for intimate wear, and women increasingly want bladder protection products that look and feel like regular underwear”, stated Kristy Rothberg, head of marketing for First Quality’s Absorbent Hygiene division. “We’ve reimagined our Prevail protective underwear to better meet the needs of women who are managing incontinence and don’t want to compromise on comfort or style”.

Prevail Neutral underwear is designed for premium comfort and discretion, featuring MaxSorb™ gel technology for up to 10 hours of bladder protection. The product also incorporates Omni-Odor Guard® Technology to prevent odors, allowing women to feel confident wearing the underwear both day and night.

The high-waisted fit and body-contouring design of the underwear provide support and help eliminate panty lines. First Quality plans to expand the Prevail Neutral line in 2025, offering more styles and additional colors.

“It’s common for women to experience bladder changes as they age, especially during menopause”, Rothberg noted. “Our Prevail Neutral underwear meets women where they are on their journey, and hopefully empowers them to embrace each stage of life”.