The global demand for hygiene products is increasing, and Georgia-Pacific Cellulose is taking steps to address this need through expanded production of fluff pulp, a key material used in personal hygiene products. In 2022, the company announced an US$80 million investment in its Alabama River Cellulose mill to enhance its fluff pulp production capacity. This year, the mill delivered its first batch of the material.
Fluff pulp is a critical component in products such as incontinence pads, baby diapers, feminine hygiene products, and hospital supplies. These items contribute to public health and address societal challenges by promoting human dignity and improving accessibility to hygiene solutions.
Market forecasts indicate that global demand for hygiene products will continue to rise. Between 2023 and 2028, the market is expected to grow by 2.5%, up from the 1.2% growth rate recorded in the previous five years. The feminine hygiene and baby diaper segments are projected to expand by 2%, with significant growth anticipated in the Asia-Pacific and African regions. Approximately 80% of the global fluff pulp supply is produced in the southeastern United States, highlighting the region’s strategic importance in meeting global hygiene needs.
GP Cellulose has emphasized the importance of investments in infrastructure and innovation to support the production of essential materials for hygiene products. The company plays a significant role in ensuring these products are available to populations worldwide.
The company’s efforts align with its broader goal of contributing to global health and dignity. By supporting the production of hygiene products, GP Cellulose seeks to foster a healthier future and help address barriers that may limit individual potential.
