Klabin, the only company in Brazil to offer hardwood, softwood and fluff pulp, recently received approval to use them in Blue Angel products – the world’s first environmental label, linked to the German Ministry for the Environment and RAL gGmbH. Created in 1978, the seal adopts a holistic view of the lifecycle of a product to assess its sustainability.
The German entity approved PineFluff, Klabin’s fluff pulp line, for use in products that are already or may be certified by Blue Angel, such as baby and adult diapers, and sanitary pads. The production of PineFluff was designed to provide stability, homogeneity and quality required by the absorbent products segment. Its characteristics include low defibration energy, high absorption capacity and speed, retention of liquid and uniformity.
According to Alexandre Nicolini, director of Pulp Business at Klabin, the adoption of sustainable processes in production is just as important as the search for partners that endorse the work done.
“Our Company is committed to offering the market innovative solutions that add productivity and sustainability. Blue Angel attests that the life cycle of the product causes less impact on the environment”, he explained.
To obtain the license, Klabin’s Puma Unit in Ortigueira, Paraná, where the line is produced, was audited in late 2022 on applicable certification criteria, such as the origin of wood, effluents and air emissions, bleaching process and energy consumption for the absorbent products segment.
The validation of the processes was confirmed this year, attesting to the Company’s commitment to the sustainable production of the PineFluff line and ensuring that its production is carried out with maximum respect for the environment.