Kleenex expands into beauty care with new Beauty Tissues
New tissue range is designed for makeup touch-ups and skin care, with versions developed for dry and oily skin
Kleenex has launched its new Kleenex Beauty Tissues, expanding the brand’s portfolio into beauty and skin care routines. The new tissues are specifically designed for makeup touch-ups, cleansing and reducing excess shine on the skin.
The product is already available in the United Kingdom and France, while its launch in Spain is scheduled for next year.
According to the company’s website, the Kleenex Beauty Tissues are available in two versions, developed to address different skin needs. The dry-skin version contains glycerin, an ingredient that helps protect the skin from moisture loss. The oily-skin version features niacinamide, intended to help reduce unwanted shine.
DESIGNED FOR BEAUTY AND SKIN CARE
Unlike conventional facial tissues, the new range was developed specifically for beauty and skin care applications. The products feature four-layer soft sheets, a proprietary embossing pattern and dermatological testing.
The two versions also allow Kleenex to address different skin profiles, positioning the new tissues as a complementary product for everyday beauty routines, particularly for makeup touch-ups and controlling excess shine.
The launch marks an expansion of Kleenex beyond its traditional tissue applications and into a category increasingly connected to personal care and beauty routines.
