Kruger Products and Cashmere UltraLuxe earn top honors in Effie Worldwide 2025 rankings
Cashmere UltraLuxe was named North America's most effective household supplies brand, while Kruger Products ranked as the region's most effective marketer in the category
Kruger Products has announced that Cashmere UltraLuxe was ranked the most effective brand in the Household Supplies category in North America by Effie Worldwide’s 2025 effectiveness rankings. The company was also recognized as the most effective marketer in the category.
According to the company, the recognition highlights the performance of Cashmere UltraLuxe and the marketing initiatives developed by Kruger Products in partnership with its agencies.
Commenting on the achievement, a company representative stated: “I am incredibly proud to share that @Effie Worldwide has ranked Cashmere UltraLuxe as the #1 Most Effective Brand AND Kruger Products | Produits Kruger as the #1 Most Effective Marketers 2025 in North America for Household Supplies.”
The representative also acknowledged the teams involved in the project, adding: “I am grateful for my team and our agency partners who contributed to this well-deserved recognition.”
Effie Worldwide’s rankings evaluate marketing effectiveness across industries and recognize brands and organizations based on the impact of their marketing efforts.
