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Millie Moon launches exclusive training pants line with Ms. Rachel at Target
The luxury baby brand joins forces with the popular digital educator to support families through early learning milestones
Millie Moon, the award-winning luxury baby brand, has announced a collaboration with Ms. Rachel, an educator and digital content creator followed by millions of families worldwide. Beginning in late October 2025, the new Millie Moon Ms. Rachel training pants will be available exclusively at Target stores across the United States and online at Target.com.
This partnership combines Millie Moon’s signature quality and design with Ms. Rachel’s educational approach, aiming to support children and their parents through the potty training journey.
“We are delighted to collaborate with Rachel, a trusted voice for families who shares our mission to support parents at every stage,” said Amelia Watson, Marketing Director at Millie Moon. “Together, our range of products will help parents feel more confident as they begin potty training, turning one of childhood’s biggest transitions into a joyful and achievable experience. Parents already trust Rachel to guide them through important moments at home — and now, they can also trust her in the diaper aisle.”
Known for her educational YouTube channel and live streams, Ms. Rachel has become a cultural phenomenon, bringing music, learning, and encouragement to millions of preschoolers.
“Potty training is a stage every parent goes through, and I’m so excited to partner with Millie Moon to make it a little easier — and a lot more fun,” said Ms. Rachel. “We want every child to feel proud and every parent to feel supported.”
The new training pants feature playful designs inspired by Ms. Rachel and include motivational elements based on positive reinforcement, turning this important milestone into a confidence-building celebration.
The product will be available exclusively at Target, both in stores and online at Target.com, in sizes 2T to 6T, and packaged in premium boxes containing between 46 and 72 units.
This launch marks the beginning of a long-term collaboration between Millie Moon and Ms. Rachel, with additional initiatives planned for 2026 and beyond.
