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Summer’s Eve introduces Ultimate Odor Protection line to promote intimate hygiene

New product range aimed to break taboos and empower women with enhanced freshness and confidence

In a move to challenge the stigma surrounding intimate hygiene, Summer’s Eve has launched its Ultimate Odor Protection line, aiming to provide women with enhanced freshness and confidence in their bodies.

Recent research highlighted a pervasive discomfort among women when discussing vaginal odor. A survey revealed that seven out of ten women feel self-conscious about their vaginal scent, yet 57% of women aged 25-49 do not actively seek solutions.

Addressing these findings, Summer’s Eve developed the Ultimate Odor Protection line to effectively combat odor and promote open discussions about intimate wellness. This new range includes products designed for long-lasting freshness and odor control, tailored to fit active lifestyles and various hygiene preferences.

“At Summer’s Eve, we believe that no woman should feel ashamed or hesitant to address her intimate hygiene concerns”, said Cassin Chaisson, VP of Marketing at Summer’s Eve. “With our new Ultimate Odor Protection line, we aim to break down barriers and encourage open dialogue about vaginal health. Every product in this line is formulated to help women proactively seek ultimate freshness with confidence”.

The Ultimate Odor Protection line includes Daily Refreshing Spray, Daily Refreshing Wash, and Daily Refreshing Wipes. Each product is carefully crafted with gentle yet effective formulas to maintain the natural balance of the body’s delicate intimate area.

The Daily Refreshing Wipes feature a patented odor-reducing ingredient and are formulated with a boric acid complex to ensure pH balance. These gynecologist-tested wipes are designed to reduce odor and cleanse away discharge without irritating sensitive skin, making them suitable for daily use. The individually wrapped wipes are convenient for on-the-go use, providing an advanced clean wherever needed.

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