Global Tissue News

The world’s biggest tissue paper success case launches its newest product

Portuguese company Renova launched Divine, its new toilet paper wrapped in recyclable paper

Divine Toilet Paper is Renova’s latest product thinking about the environment and consumers who are aware of the ecological impact of their purchases. This is a new alternative packaged in recyclable and biodegradable paper and which promises to be “a truly unique toilet paper”.

According to Renova, Divine has a high degree of softness and smoothness for comfort in its use, thanks to the investment in innovation and technology by the Portuguese brand.

The product is composed of white, perfume-free four-ply paper and, according to Renvova, is produced using the new 4D technology that allows for a structured tissue paper of extreme softness and perfect strength to provide a “divine care”.

Divine toilet paper is available in a six-roll format, with FSC-certified packaging that attests to the use of certified raw material.

In addition to Divine, Renova also has other non-plastic products in its portfolio. The progressive elimination of plastic in its products began in 2018 with the launch of four Toilet Paper Paper Pack references and, later, with a new Kitchen Rolls reference. In 2020, Renova launched the 100% Recycled range, which uses 100% recycled and certified paper, without the use of dyes or perfumes.

Marketeer; Grande Consumo
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