Tissue Online North America spotlights key industry shifts in conversation with columnist Mike Walkenhorst
During the latest Talk Tissue, Brian Uzcategui and Mike Walkenhorst revisit the insights shaping the tissue and facility-services market
In a recent edition of Talk Tissue, Brian Uzcategui, co-founder of Tissue Online North America, sat down with Mike Walkenhorst, the platform’s columnist, to discuss the main ideas explored in Mike’s latest articles, who explored the distributor point of view in the tissue supply chain.
The conversation began with “The Zero-Second Supply Chain,” which compares high-performance pit-crew operations with today’s logistics demands. Next, they explored “Dancing with the Gorilla,” a column that examines how distributors and suppliers can succeed in a market influenced by giants like Amazon Business.
They then turned to “House of Cards? Navigating the High-Stakes Game of Private Label in Jan/San”, a column that delves into the tensions and opportunities created when distributors launch private-label tissue and hygiene brands. Followed by “The Rebate Cold War,” where Mike questions whether crucial business data is stuck in spreadsheets.
Finally, they revisited “The Brand Ambassador in the Stall,” where Mike highlights how restrooms have become strategic brand touchpoints.
Together, the columns reflect an industry in transition – one where customer experience, logistics performance, competitive positioning, and data intelligence increasingly define success.
The full conversation is now available. Be sure to watch!


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