INCAPE launches Ultra Clean Paper and reinforces its leadership in the tissue market during ABTCP 2024, in Brazil
The company's new launch is an innovative solution with low ash content, which promotes greater savings on orbital discs and maximum quality for the final product
This year, INCAPE’s participation in the 56th International Pulp and Paper Congress and Exhibition, promoted by the Brazilian Technical Association of Pulp and Paper (ABTCP), was marked by an outstanding launch: Ultra Clean Paper, an innovative solution with low ash content, generating more savings in orbital discs and offering maximum quality for the final product.
“With an experienced team, focused on solutions for customers, we reinforce the confidence in the brand and the commitment to quality,” said Thiago Karam, president director of INCAPE.
The ABTCP 2024 fair was held between October 1 and 3 at the Transamerica Expo Center, in the city of São Paulo, Brazil, receiving close to 3,000 visitors from the paper sector.
ULTRA CLEAN PAPER SOLUTIONS FOR THE TISSUE MARKET
INCAPE’s booth was designed with a focus on sustainability, reflecting the ESG practices that the company is increasingly adopting as part of its DNA.
“Our stand was a stage for innovation and sustainability, highlighting the transforming moment we are living. The product shelf attracted great attention from the public, who came to learn about the benefits, functionality, opportunities and solutions that wastepaper offers, consolidating INCAPE as the only company in Latin America specialized in the production of wastepaperboard for the tissue market”, added Karam.
TECHNOLOGICAL INNOVATION FOR SUSTAINABLE INNOVATION
Geraldo Karam Westphalen Jr., president of INCAPE’s Advisory Board, highlighted the importance of technological innovation for the company’s success.
“Ultra Clean Paper exemplifies how we are at the forefront of technology in the tissue market. Our mission is always to seek operational efficiency and products that offer greater economy and quality, without losing sight of sustainability and adaptability to customer needs, with technological solutions that bring efficiency and innovation to the tissue market,” he stressed.
VALUING PEOPLE
Joseidy Gomes de Oliveira, INCAPE’s administrative director, also highlighted the role of People Management in this innovation scenario: “Our team is the pillar that sustains each innovation we present. The commitment of our collaborators is directly reflected in the success of our products and of INCAPE, always valuing the care and appreciation of people”.
