Ontex launches iD Discreet range to expand continence care across Europe

Ontex Group, a leading international developer and manufacturer of personal care solutions, has announced the European launch of its iD Discreet range, aimed at expanding access to effective and dignified continence care.

In response to growing market demand, driven by an aging global population and an estimated 421 million people worldwide living with incontinence, Ontex is making its iD Discreet products available to healthcare partners across the continent. The range will be distributed through pharmacies, health insurance funds, medical supply outlets, and care institutions.

“We are proud to bring iD Discreet to healthcare settings across Europe,” said Lilian Girlea, Senior VP Category & Growth Europe at Ontex. “This new range is designed to make everyday life easier for people living with incontinence and their carers, by combining comfort, reliability, and a discreet fit.”

The new collection includes absorbent pants and light pads designed for both women and men. Key product features include fast absorption, effective odor control, flexible fit, and breathable materials, ensuring comfort and confidence for users by staying virtually invisible under everyday clothing.

 

Ontex emphasizes that innovation at the company focuses on delivering effective, comfortable, and affordable personal care solutions for all settings, whether at home or in professional healthcare environments. The iD Discreet range integrates advanced technologies like channeled core technology for quick dryness in absorbent pants and a wider-back night pad option for women to enhance protection while lying down.

Following strong performance with Ontex’s retail customers, this technology is now being made available to healthcare partners across Europe under the iD brand.