Renova launches “Meme Edition” napkins inspired by Portuguese pop culture

Renova has launched a special edition of napkins inspired by memes that have shaped Portuguese popular culture. The initiative features phrases and expressions that went viral on social media and in everyday life, aiming to bring humor and lightness to meals and shared moments.

Named “Meme Edition,” the new collection includes widely recognized cultural references in Portugal, turning a functional product into an element of interaction and entertainment at the table. According to the brand, the concept seeks to encourage conversation and create more relaxed experiences during informal gatherings with friends and family.

 

Each limited-edition pack contains 20 different napkins. Renova also highlights the product as a gift option, reinforcing the creative and distinctive nature of the line.

With this launch, the company expands its innovation strategy in the tissue segment, strengthening its positioning as a brand that goes beyond functionality by exploring design, humor, and emotional connection with consumers. Meme Edition marks the beginning of a new product line focused on tabletop experiences, with additional launches planned for the future.