Parasol launches Pure White diaper collection with fully white design
The company’s line features RashShield protection, international certifications, and a minimalist approach for sensitive skin
Parasol Co., based in the United States, announced the launch of its new Pure White diaper collection, a simplified version of its flagship products featuring a fully white, minimalist design.
The collection is currently available in sizes 3 and 4 for both new and existing subscribers. It maintains the core performance attributes of the brand, including absorption capacity of up to four cups, RashShield protection, and overnight performance.
As part of its design approach, the new line does not include a wetness indicator, addressing consumer preferences for cleaner and more minimal aesthetics. The company noted that additional sizes will be introduced based on parent feedback.
In terms of safety and quality, Pure White diapers hold the Dermatest “Excellent” certification and meet the Oeko-Tex Standard 100, ensuring that all materials have been independently tested for harmful substances and are suitable for sensitive skin.
With this launch, Parasol Co. expands its portfolio in the baby care segment, offering a solution that combines performance, safety, and design aligned with current consumer trends.
