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Kruger Products launches upgraded SpongeTowels UltraPro in Canada
New version of the paper towel brand features increased absorbency, while the company's SpongeTowels portfolio receives redesigned packaging highlighting its Sponge Pockets Technology
Kruger Products has launched an upgraded version of its SpongeTowels UltraPro paper towel product across Canada. The new offering features increased absorbency, following consumer research conducted by the company.
Alongside the product upgrade, Kruger Products has introduced redesigned packaging across its SpongeTowels portfolio. The new visual identity aims to strengthen the brand’s positioning, highlight its Sponge Pockets Technology and help consumers identify the product that best meets their needs.
According to the company, the changes were developed with the Canadian market in mind, reflecting its commitment to local consumers and product development.
