Product Launches
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Huggies launches the “Expensive Sh*t” campaign to demonstrate the protection of its diapers
The diaper brand Huggies, owned by Kimberly-Clark, has introduced the campaign “Expensive Sh*t,” an initiative designed to demonstrate the effectiveness…
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Pet Life Unlimited launches Puppy’s First line focused on essential puppy care
Pet Life Unlimited announced the expansion of its portfolio with the launch of Puppy’s First, a collection created to address…
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Kotex renews portfolio with new sanitary pads and liners in North America
Kotex announced the launch of a fully renewed portfolio of sanitary pads and liners in North America, aiming to respond…
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Poo~Pourri launches flushable wipes in the U.S. designed to break down like toilet paper
Poo~Pourri announced the launch of its new flushable wipes in the United States, developed to break down after flushing in…
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Creme of Nature introduces Scalp Relief Wipes in collaboration with brand director Keke Palmer
Creme of Nature has announced the launch of its new Scalp Relief Wipes, an innovation designed to support scalp care,…
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Harper Hygienics S.A. expands the Cleanic portfolio with new refreshing wipes for everyday hand hygiene
Harper Hygienics S.A. has announced the launch of two new refreshing wipes under its Cleanic brand, aimed at providing a…
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Rif Care launches thong-style pantyliners made with organic fibers
Rif Care has introduced a new line of thong-style pantyliners made from a breathable blend of organic hemp and organic…
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P&G strengthens personal care support for athletes at Milano-Cortina 2026
Procter & Gamble (P&G), worldwide partner of the Olympic and Paralympic Games, is rolling out personal care and hygiene activations…
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Ontex launches Sensitive line for adult incontinence with a focus on skin protection
Ontex announced the launch of the Sensitive line, a new adult incontinence product solution developed for healthcare institutions in Europe.…
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Renova launches “Meme Edition” napkins inspired by Portuguese pop culture
Renova has launched a special edition of napkins inspired by memes that have shaped Portuguese popular culture. The initiative features…
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