Essity, with its Bodyform and Plenty brands, has been honored in the “Product of the year 2024” awards. The awards are the result of the UK’s largest and most comprehensive consumer survey of product innovation.
Bodyform took the win in the Menstrual Care category, standing out for its innovation and efficacy in the area of feminine wellness. On the other hand, Plenty Flexisheets Tubeless kitchen roll was the winner in the General Household category, highlighting its versatility and practicality in everyday UK households.
Ruth Gresty, Essity’s Director of UKI Consumer Goods Marketing and MEA, expressed her gratitude and pride for these accolades. “We are honored to receive Product of the Year awards for Bodyform and Plenty. These achievements underscore our commitment to innovation, quality and sustainability, and we are proud to offer consumers products that make a difference in their lives.
The recognition of these brands in the “Product f the year 2024” awards highlights Essity’s continued effort to provide innovative and quality products that meet the needs of consumers in the UK market.