Kimberly-Clark launches exclusive Moana and Captain America designs for its diaper line

Pull-Ups, Kimberly-Clark’s training pants brand, introduces two new designs inspired by popular characters, Disney’s Moana and Marvel’s Captain America, available exclusively at Target.

The launch offers parents a new way to motivate their children during the potty training journey, using beloved characters and practical features for child development.

As the only training pants brand at Target with refastenable sides, Pull-Ups is betting on features that aid the learning process, such as graphics that disappear when wet, encouraging the child to stay dry. The brand is committed to helping children gain confidence by being able to pull their training pants up and down independently.

The new designs, in line with the release of Moana 2 and the Marvel Super Heroes VS Villains content in Marvel HQ, provide more excitement for parents and children alike. “We hear from parents that child motivation is so important during the potty training process, and designs with characters their kids love can make the journey feel easier,” says Andrea Zahumensky, North American president of baby and child care at Kimberly-Clark. “We are proud to continue our collaboration with Disney and expand our portfolio at Target to offer these new exclusive designs for potty training motivation.”

The main features of the new Pull-Ups Moana and Captain America designs are:

• Up to 100% protection against leaks;
• Graphics that disappear when wet, helping children learn to stay dry;
• Sides that can be re-tightened to make it easier to change while standing up;
• Elasticated waistband that is easy to pull on for small children;
• Made with soft, breathable materials for greater comfort;
• Absorbency zone geared to the needs of boys and girls.