Global Tissue News

Kimberly-Clark’s Kleenex is the #1 brand in Taiwan

Once again, the Kleenex brand is classified as the most elected in the home care sector.

Kimberly-Clark brands are among the most recognized around the world. Over its 148 years, it has challenged conventional wisdom, innovating to create products that satisfy the needs of its consumers. Kimberly-Clark has created top brands like Kleenex®, and redefined categories with brands like Huggies® and Kotex®.

Recently, and for the 9th consecutive year, For the 9th consecutive year, our Kleenex® Brand in Taiwan remained on the No. 1 place in Home Care sector in the Kantar rankings since the annual brand footprint report first began in Taiwan in 2013. This place demonstrates the confidence that consumers have in the brand to keep themselves clean, hygienic, and comfortable at home.

“Thanks to the love and trust from millions of Taiwanese households, our Kleenex® Brand in Taiwan is once again ranked as the No. 1 Most Chosen Brands in Home Care Sector at Kantar’s 2021 Taiwan Brand Footprint Report”, comments the company in a note on LinkedIn.

An extensive analysis of consumer goods brands shows which brands are being purchased with greater frequency by the majority of consumers in the market. The report covered more than 8.73 million households and tracked 884 CPG brands and their interactions with consumers in Taiwan.

Kleenex has proved to be the number one brand since the annual report on branded products started in Taiwan in 2013. “As the pandemic continues to impact many parts of the world, consumers rely more than ever on their trusted brands,” they comment.

In addition, Kimberly-Clark Taiwan is ranked No. 1 “Most elected manufacturer” in the non-food category, a new element included for the first time in the report. “With 900+ employees putting their hearts and souls in making the best possible products to fulfill consumers’ essential needs in good times or tough ones, our Taiwan team commits to continue the legacy of being the most chosen brands for more years to come.”

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