Ontex expands baby pants production capacity in North America

Ontex Group NV, an international developer of personal care solutions, announced a significant expansion of its manufacturing capabilities in North America, including tripling baby pants production and further improving operational efficiency. The initiative aims to reinforce the company’s bi-coastal manufacturing model in the region.

The strategic expansion is intended to provide U.S. retailers with more competitive service costs and a reliable supply—two critical advantages in a rapidly growing segment. According to a 2025 report from Grand View Research, the U.S. baby pants segment is expected to grow nearly 8% year over year, driven by demand for comfort for active toddlers, time-saving convenience for busy parents, and premium features such as 360° elastic waistbands and hypoallergenic materials.

This growth also reflects a broader shift in consumer behavior. U.S. shoppers are increasingly choosing private-label products that offer strong performance at accessible prices. Data from NIQ Omnisales+ shows that private-label sales rose 4.1% year over year in the U.S. market, signaling growing trust and loyalty toward retailer brands.

 

With decades of experience as a leader in private-label innovation across Europe—where store brands are widely recognized for their quality and advanced features—Ontex is leveraging its expertise to help North American retailers keep pace with evolving consumer expectations.

“The expansion of our baby pants offering in North America demonstrates our commitment to supporting major retailers as they respond to one of the fastest-growing segments in the category,” said Paul Wood, President of Ontex North America. He emphasized that, as consumers prioritize both performance and value, the company enables retailers to deliver products that meet family needs “without compromise.”

A global leader in personal care manufacturing, Ontex partners with major retailers worldwide to deliver dependable products. Its operations in Stokesdale, North Carolina, and Tijuana, Mexico, reflect a sustained commitment to U.S.-market-focused production, customer-driven innovation, and supply chain resilience, ensuring families have access to affordable, reliable and high-quality products.