Ontex launches Dreamshield® 360 Night Pants, nighttime protection for babies

Ontex Group NV announced the launch of Dreamshield® 360 Night Pants, a new nighttime underwear solution designed to provide up to 12 hours of protection, ensuring drier nights for babies and greater peace of mind for families. The product expands the Dreamshield® 360 line, already recognized for its reliable nighttime performance.

According to the company, the innovation addresses a clear consumer need. Recent studies show that 75% of parents identify their baby’s sleep quality as their main source of stress, with nighttime leaks being the most common cause of disruption. Research also confirms that families increasingly seek higher-absorption products for extended use—during the night, long naps, travel and other high-demand situations.

 

Dreamshield® 360 Night Pants offer enhanced absorbency for long nights, triple leak protection—including Ontex’s exclusive urine and stool barrier—and a soft, secure 360° fit. The product features nighttime-themed packaging with clear communication about its increased absorption. Additionally, it aligns with Ontex’s sustainability goals focused on reducing CO₂ emissions and plastic use across its portfolio.

Annick De Poorter, Chief Innovation and Sustainability Officer at Ontex, stated that the launch directly responds to a well-defined consumer expectation. She added that the innovation improves sleep for parents while providing retailers with an opportunity to strengthen the baby pants category and build shopper loyalty.