Renova expands international presence with the launch of TextilPapier in new European markets

Renova recently presented new developments in its international expansion strategy during the debate “As aventuras de uma marca portuguesa no mercado internacional”, organized by the International Club of Portugal. During the event, Paulo Pereira da Silva, chairman of the company’s board of directors, outlined some of the brand’s latest steps in international markets.

According to the executive, the company has recently entered several European markets, including Norway, Denmark, Germany and the Baltic countries, through the introduction of Renova TextilPapier.

The initiative includes an innovative range of TextilPapier products produced from recycled textiles. The concept aims to combine the softness of textile materials with the hygiene standards of paper products, expanding sustainable alternatives within the company’s portfolio.

 

During the presentation, the company also emphasized the role of innovation in product development, as well as the integration of artificial intelligence and digitalization across its value chain. These elements continue to support the brand’s international growth.

Through these initiatives, Renova aims to strengthen its global positioning, demonstrating how innovation can act as a driver of growth and internationalization even in traditionally established industries.