Sofidel completes acquisition of the Hakle brand and other brands in Germany
This acquisition represents a significant step forward on the German consumer brands market and also allows Sofidel to enter a new category, moist toilet tissue
Sofidel, one of the world’s leader in the manufacturing of paper for hygienic and domestic use, best known in Italy and Europe for its Regina brand, has announced that, after clearance by the German Antitrust Authority, it has finalized the acquisition from Hakle GmbH of the brands Hakle (toilet tissue segment), Hakle Feucht (moist toilet tissue segment), Dick&Durstig and Servus (kitchen towel segment).
The agreement between the companies was originally announced on March 29th and now Sofidel has fully completed the acquisition of the brands, along with the IP (intellectual property) rights and Domains.
“Thanks to this acquisition, we significantly strengthen our positioning on the German market for toilet tissue and kitchen towels, and also enter a new category, moist toilet tissue”, says Philippe Defacqz, Sofidel Vice President Marketing&Sales – Brand
Founded in 1928, Hakle is the second largest brand in its segment and one of the most well-known brands in the German toilet paper market.