One of the major highlights of the 2023 Tissue Summit Latinoamérica, which took place last week at the Sheraton Bogotá Hotel in Colombia, was a tribute dedicated to significant players in the market and collaborating companies. The goal was to recognize them and express gratitude for their support and all the work they have done for the tissue and personal care product sector in Latin America, even in a challenging market environment.
“We know that all companies are facing significant challenges, and this tribute aims to acknowledge the work they have been doing. This recognition is both a thank you and a way to motivate each of these players,” said Felipe Quintino, founder and CEO of Nexum Group.
Five of the leading companies in the tissue segment operating in the Latin American market received this recognition. Learn more details on the performance of these companies in Latin America:
Softys is the hygiene and personal care products subsidiary of the Chilean group CMPC, with a 40-year history in the tissue market. Currently, it is the leading tissue manufacturer in Latin America, with operations in eight countries: Chile, Argentina, Uruguay, Peru, Mexico, Colombia, Ecuador, and Brazil.
The company has expanded its presence in these countries through acquisitions, with the most recent ones in Brazil: the purchase of Sepac in 2019 and the acquisition of Carta Fabril in 2022. In total, they operate 20 industrial operation plants that manufacture products for 15 countries.
Maria Belén Rodriguez, Sustainability Manager at Softys, received the recognition from the Tissue Summit Latinoamérica on behalf of the company.
Grupo Familia is a business group with a presence in South America and the Caribbean, boasting a history of more than 60 years. Since 1985, Essity, a Swedish multinational dedicated to hygiene and health, has been a shareholder in Grupo Familia, initially with a 50% ownership stake in the company. However, in 2021, Essity acquired the remaining assets and increased its ownership to 95.8% in the company.
The group is headquartered in Medellin, Colombia, and maintains a strong presence throughout Latin America. The company has ten leading brands in the countries where it operates. Regarding tissue product lines, the leading brands are Familia and Familia Institutional – the latter which, following Essity’s acquisition, was renamed as Tork.
The company conducts its own operations in eight countries: the Dominican Republic, Puerto Rico, Colombia, Ecuador, Bolivia, Argentina, Chile, and Peru. Additionally, it operates with eight distribution centers and eight production plants in four countries, along with commercial operations involving exports to more than 16 countries.
To receive the tribute from the Tissue Summit Latin America, Andrés Patiño, Sustainability Manager at Grupo Familia, represented the company.
GrandBay Group is a multinational with over 70 years of experience, dedicated to the manufacturing, conversion, and marketing of personal care and tissue products and solutions, headquartered in Panama. It stands out as a leader in Central America and the Caribbean.
The company operates in approximately 25 countries across South America, Central America, and the Caribbean. Its plants are in Panama, Guatemala, Colombia, Venezuela, Trinidad and Tobago. Furthermore, it conducts commercial operations in El Salvador, Honduras, Nicaragua, Costa Rica, Jamaica, the Dominican Republic, and other Caribbean countries.
Executives Eduardo Font, General Manager of GrandBay Central America, and Mauro Andrade, Research and Development Manager, received the tribute on behalf of the company.
Kimberly-Clark is an American company founded approximately 150 years ago, in 1872. Currently, its brands are marketed in more than 175 countries and maintain a leadership position (1st or 2nd place) in 80 countries. The company has 45,000 employees worldwide.
The company operates in various countries in Latin America, including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay, Mexico, Central America, and the Caribbean.
Representing Kimberly-Clark, Kenneth Hylton, Cluster Leader for the Caribbean and Director of Marketing for the Family Care Category in Latin America, received the recognition from the Tissue Summit Latin America.
FPC Tissue was founded in 2016 in Chile and specializes in the manufacturing and marketing of parent rolls and converted products, such as toilet paper and paper towels, with operations both nationally and internationally.
The company offers various tissue product lines for both household and professional (AFH) use, under the well-known brands Swan and Mi Hogar, in addition to producing its own brands.
Cristián Rubio Adriasola, General Manager of FPC Tissue, received the recognition on behalf of the company.