North American Tissue News

Tork releases two new Reach for the Stars reports to help restaurants navigate the new normal

To support restaurants in these challenging times, Tork, a leading global professional hygiene brand, is publishing two new reports to help owners and managers adjust and find success in the new normal.

The two new reports from Tork address important business challenges that have emerged because of new guest preferences and behaviors in the wake of COVID-19. One of the reports focuses on how restaurants can redesign their service experience to be safer and more hygienic, while the other aims at helping restaurants excel when it comes to take-out. Restaurants need to plan for the possibility of permanent shifts in how and where people want to eat.

In these new reports from Tork, which are part of Tork’s Reach for the Stars program, restaurant managers can explore ways that they can:

  • Reimagine design for safety
  • Promote safety with both messaging and thoughtful placement of hygiene products
  • Go digital with menus and payment methods
  • Expand and diversify offerings for takeout

“We want to help restaurants get back to business in the best ways possible. We are aware that COVID-19 has hit many businesses hard. We are determined to support in every way we know we can – by providing industry leading expertise and encouraging managers to see this as an opportunity to build the new normal of safer ways of reconnecting over food”, says Renee Howell, Global Brand Communications Manager, Essity Professional Hygiene.

Both of these new reports are available online for free through the Tork website. On the website, restaurant managers will also find a compilation of best practice tips that are easy to implement at their restaurant, regardless of style, size, or resources. The lists cover everything from choosing the appropriate soap and hand sanitizers to the importance of staff properly drying their hands.

Clean Care – expertise and hygiene solutions for the foodservice industry

The Tork Clean Care program offers resources to help managers become better at hygiene. On the dedicated foodservice page, managers will find handwashing guides, dispenser placement advice, surface cleaning guides, and hygiene training for foodservice staff, as well as recommendations for products that will help promote hygiene and safety in restaurants, kitchens, and restrooms.

“The biggest obstacle to attract old and new guests to your restaurants is making them feel safe. As cleaning is second nature in a kitchen, the importance of hygiene is nothing new. However, in the new normal, restaurants must be more transparent and proactively communicate hygiene measures so guests can be assured that they are safe”, says Carolyn Berland, senior scientist and Global Brand Innovation Manager, Essity Professional Hygiene.

For more information:

Matt Longo, Weber Shandwick

About Tork

The Tork brand offers professional hygiene products and services to customers worldwide ranging from restaurants and healthcare facilities to offices, schools and industries. Our products include dispensers, paper towels, toilet tissue, soap, napkins, wipers, but also software solutions for data-driven cleaning. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader that supports customers to think ahead so they’re always ready for business. Tork is a global brand of Essity, and a committed partner to customers in over 110 countries. To keep up with the latest Tork news and innovations, please visit

About Essity

Essity is a leading global hygiene and health company. We are dedicated to improving well-being through our products and services. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 46,000 employees. Net sales in 2019 amounted to approximately $13.5 billion. The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. Essity breaks barriers to well-being and contributes to a healthy, sustainable and circular society. More information at

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