Essity is the overall winner of the Amsterdam Innovation Award 2022

Essity was announced as the overall winner of the Amsterdam Innovation Awards, on the opening day of the Interclean Amsterdam exhibition.

The Tork Heavy-Duty Cleaning Cloth, 99% biobased, is the overall winner and winner in the category Sustainability & Environment of this year’s prestigious Amsterdam Innovation Award. The award highlights the industry’s most innovative products that really make a difference.

The jury stated: “With the development of this new cloth, Essity is aiming to reduce consumption, waste, pollution and emissions. The fact the packaging is made from 100 per cent recycled fibers and at least 30 per cent recycled plastics completes the sustainability picture for the customer.”

“Sustainability has become a significant factor in customer choices,” said Anna Königson Koopmans from Essity. “The winning Tork Cloths are designed to maximize efficiency and deliver greater sustainability, while maintaining rigorous performance standards. We are proud to be the overall and category winner of this year’s Amsterdam Innovation Award.”

The cleaning cloth is made from 99% plant-based fibers and sustainably sourced – independently certified by TÜV Austria as OK Biobased. It helps companies reduce their environmental impact while benefiting from improved performance for absorption, durability, linting and solvent consumption. In addition, Tork Cleaning Cloths are interfolded for easier, faster access and one-at-a-time dispensing. This means customers only touch what they take, reducing waste and cross-contamination.

Michelle Marshall, chair of the jury commented: “Essity has identified key objectives among customers: the reduction of CO2 emissions, the reduction of water consumption, reduction of waste generation, reduction of energy consumption, use of certified products. It takes a life cycle assessment approach in the development of new products and also seeks to reduce carbon footprint. Crucially, it aims to help its customers reduce their carbon footprint too.

“Essity can back up all its claims through independent certification – it is recognised and acknowledged by many organisations. The technology that is being used with this Biobased cloth can now be used to expand the range and offer products in different formats in order to offer greater flexibility,”.