The New Era of the Tissue Industry: Efficiency, Intelligence and Competitiveness
The theme of Tissue Summit North America 2026 reflects the three pillars redefining the future of the industry in the region
The tissue industry is facing a new set of challenges. Rising costs, labor constraints, evolving consumer expectations and rapid technological development are forcing manufacturers and converters to rethink how they operate and compete.
Three priorities stand out: efficiency, intelligence and competitiveness.
These will be among the key topics at the inaugural Tissue Summit North America, taking place November 2–3, 2026, at the KI Convention Center in Green Bay, Wisconsin.
EFFICIENCY BEYOND PRODUCTIVITY
Operational efficiency remains essential, but the focus is expanding beyond productivity.
Energy consumption, raw materials, waste reduction, equipment performance, downtime and labor availability are all impacting margins. Companies are looking for new ways to optimize operations while maintaining quality and responding to increasingly demanding markets.
TURNING DATA INTO INTELLIGENCE
Automation, artificial intelligence, advanced analytics and digital technologies are creating new opportunities across the tissue value chain.
But collecting data is only the beginning. The real competitive advantage comes from turning information into actionable intelligence, helping companies anticipate problems, improve performance and make better decisions.
COMPETITIVENESS IN A CHANGING MARKET
Technology and efficiency alone are not enough.
Consumer behavior is changing, creating new opportunities around product innovation, convenience, sustainability and value. Understanding these shifts — and how the North American consumer compares with other markets — is becoming increasingly important for manufacturers and converters.
The companies best positioned for the future will be those able to connect operational excellence with market intelligence.
WHY GREEN BAY?
The first Tissue Summit North America will take place in Green Bay, Wisconsin, one of the most important hubs of the North American tissue industry.
The region has a strong concentration of tissue manufacturers and converters, making Green Bay a natural meeting point for the industry’s decision-makers.
The Summit is designed around a curated audience, bringing together professionals with relevant roles and decision-making responsibilities rather than focusing simply on attendance volume. This creates an environment for more meaningful conversations, knowledge exchange and business opportunities.
BE PART OF THE CONVERSATION
The next chapter of the tissue industry will be shaped by companies that can combine efficiency, technology, intelligence and a clear understanding of the market.
Tissue Summit North America will bring these discussions together in Green Bay, connecting industry leaders, manufacturers, converters and suppliers for two days of strategic content and networking.
Join us in Green Bay on November 2–3, 2026, and be part of the conversation shaping the future of the North American tissue industry.
