Cascades Launches Innovative and Industry-Leading 100% Recycled Packaging
The company helps consumers "Go soft on the planet" by standing out through its environmental commitment with its innovative packaging that positions the Cascades Fluff & Tuff® brand as a leader in its category
Cascades, a pioneer in the circular economy, is pursuing its efforts to reduce its environmental footprint and is once again innovating by becoming the first company in its category in Canada1 to launch 100% recycled plastic packaging that is also recyclable*, for the entire Cascades Fluff & Tuff® line.
This announcement is accompanied by a promotional campaign featuring the brand’s charming bunnies, Fluff and Tuff, who highlight the company’s commitment to always doing more for the planet.
A leader in its industry and ranked 17th among the Global 100 Most Sustainable Corporations in the World, the Québec company is once again showcasing its environmental values combined with technological innovation. Creating this resistant, environmentally friendly packaging made from recycled materials has been a major project for the company, requiring several months of research and testing. Deployment of this new packaging will be completed by the end of 2021.
“We had to find a packaging solution that would meet the environmental standards of Cascades products. In addition to being 100% or partially made of recycled fibres, with 4.5 times less water and 2.4 times less energy than the average in the North American paper industry, our products hold the industry’s most stringent recognized environmental certifications (UL-Ecologo®, FSC®). It was only natural that this packaging should be eco-responsible as well,” said François David, Vice-President, Sales, Marketing and Innovation at Cascades Tissue Group.
“We are very proud to be the first company to develop a recycled polyfilm that is as effective as its virgin equivalent and that will certainly become an example to follow in the industry. At Cascades, we are committed to minimizing the impact of our products on the environment. It is therefore logical for our product packaging to have a small environmental footprint while achieving higher standards than the industry average,” he completed.
In addition to all these attributes were the results of a life cycle analysis conducted by an independent firm of Cascades’ polyfilm, confirming that the option containing 100% recycled resin reduces the impact on climate change by 76% compared with its virgin resin equivalent. These results clearly support the recycled option.
The research and development process for this packaging was not only inspired by Cascades’ values, but was also created to meet consumer expectations. Environmental impact is a fundamental value nowadays, so it is not surprising that 60%2 of consumers are willing to change their habits to reduce their environmental footprint.
Cascades Fluff & Tuff® products are still the same products that Quebecers love and choose, but now they will be offered in more eco-friendly packaging.
**Packaging recyclable where facilities exist
1First company in the bathroom tissue and paper towel category in Canada and the United States, research completed as at July 30, 2021.
2 IBM Study, Meet the 2020 consumers driving change, June 2020