Essity, has announced that AMV BBDO will be the new creative agency for its leading tissue brand, Tempo. This appointment follows a competitive selection process that included Publicis Poke and Accenture Song.
With a strong presence in key markets such as Germany, Italy, Austria, Switzerland, the Netherlands and China, Tempo is looking to maintain its distinctive identity in an environment increasingly dominated by private brands. AMV BBDO, recognized as a renowned creative agency in Europe, will be responsible for developing a strategic vision and creative platform to position Tempo for the future in its key markets.
Arnaud Lafleur, vice president of consumer tissue at Essity, commented, “The level of responses was very high, but we were incredibly impressed by AMV BBDO’s deep understanding of personas, unique perspective on the category and level of delivery. Having successfully collaborated on Plenty/OK for the past four years, we are delighted to extend our partnership to include Tempo.”
For her part, Carmen Vasile, CEO of AMV BBDO, said, “It’s a kind of magic what the teams at Essity and AMV have fostered and achieved over the course of the past 10 years. And, as we approach our 10th anniversary, we are thrilled to expand our portfolio with another beautiful Essity brand, Tempo. A family brand with a fascinating history and legacy. There are bright plans ahead.”
This new partnership expands AMV BBDO’s portfolio, which already features brands such as Bodyform/Libresse, TENA and Plenty/OK. The decade-long collaboration has been instrumental in breaking taboos in categories ranging from menstrual care to incontinence, prompting Essity to define its corporate purpose as “Breaking Barriers to Wellness.”