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Fibertex Nonwovens Announces Business Reorganization in North America

To increase the focus on specific needs, the company has also reorganized the structure into two divisions: spunlace and needlepunch

Fibertex Nonwovens has made new appointments in its North American business to further strengthening the organization, deliver ongoing operational excellence and provide unparalleled service levels to its existing and potential customers, demanding sustainable products with unique properties.

Carlos Benatto has been named president, Fibertex Nonwovens, North America. Benatto is a highly skilled, experienced senior executive, who has a proven track record within Fibertex as the managing director, Fibertex Nonwovens Brazil, for the last five years. Before that, his career developed in a multinational company, with 18 years of experience in business management, sales, marketing and finance, and acting in several executive leadership positions in Latin America across several segments within DuPont.

To increase the focus on the specific needs the company’s businesses require, Fibertex Nonwovens has also reorganized the structure into two divisions: spunlace and needlepunch, which represents the business’s two main technologies.

The company appointed Randy Blasczyk as general manager for the Needlepunch Division and sales director for industrial products and needlepunch. Blasczyk joined Fibertex in 2016 after spending approximately 24 years in operations management, quality, and sales. He started as a sales manager with Fibertex, and his most recent responsibilities included directing the sales operation for Fibertex Nonwovens, North America, focusing mainly on the sales and business development of needlepunch nonwovens.

Benatto will take direct responsibility for the Spunlace Division, due to his extensive knowledge of this technology, product performance and market expectations.

The company also welcomes Jonathan Layer as director of commercial business development and marketing for Fibertex Nonwovens, based at the headquarters in Denmark.  Layer brings 12 years of industry experience, including commercial roles at Rockline Industries, Mogul SC Nonwovens and the Aditya Birla Group. He also previously led spunlace business development at Fibertex North America, and in his new role will be focused on the market strategy and development of Fibertex’s sustainable solutions and product offerings across technologies.

At the same time, Oscar Fontalvo has resigned from his position as president, Fibertex Nonwovens North America.

Fibertex Nonwovens
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