Reinforcing its commitment to address the social and environmental challenges of the next decade, [on August 19th] Kimberly-Clark announced its participation in the Canada Plastics Pact. Kimberly-Clark knows that strategic partnerships are critical to unlocking new opportunities for sustainability, innovation and growth across its value chain. More importantly, consumers of its trusted brands, including Kleenex®, Huggies®, Pull-Ups® and Depend®, want more sustainable options.
“The Canada Plastics Pact is a unique platform for collaboration to help identify roadblocks in the market and identify scalable solutions,” said Todd Fisher, General Manager of Kimberly-Clark Canada. “Kimberly-Clark is honoured to join the Pact and help transition to a circular economy while giving consumers the products they count on daily.”
As members of the Pact, Kimberly-Clark has agreed to support the collective delivery on the following commitments:
- By 2025, define a list of packaging to be designated as problematic or unnecessary and take measures to eliminate them
- By 2025, all plastic packaging is 100% reusable, recyclable, or compostable
- By 2025, undertake ambitious actions to effectively recycle or compost 50% of plastic packaging
- By 2025, ensure an average of at least 30% recycled content across all plastic packaging
“Innovating our packaging to use less plastic and more renewable materials is an important part of our commitment to consumers to reduce our environmental footprint,” says Kristi Schroeder, North American Design and Packaging Director for Kimberly-Clark. “We are excited to join the Canada Plastics Pact because it will allow us to collaborate with other activators to find scalable solutions that not only advance our goals at Kimberly-Clark but create programs for consumers to reduce plastic waste.”
The CPP is part of the Ellen MacArthur Foundation’s global Plastics Pact network, joining nine other Plastics Pacts in Europe, Africa, North America and Latin America, in a network of national and regional initiatives working towards the vision of a circular economy for plastics.
As part of the Plastics Pact network, the CPP will exchange learnings and best practices with other Pacts and key actors around the world. The CPP’s bold system-wide targets will be consistent with those of the Ellen MacArthur Foundation’s global Plastics Pact network and New Plastics Economy Global Commitment (in partnership with UNEP), but adapted for Canada’s local context.
Kimberly-Clark joined the Wrap UK Plastics Pact in 2018 and the U.S. Plastics Pact in 2020 and continues to work towards its 2025 targets globally.