Kimberly-Clark’s Kleenex® and Kroger team up with Ricky Stenhouse Jr. for back-to-school campaign
The initiative included a US$500,000 donation to DonorsChoose, a supply drive at Indianapolis Kroger stores, and special events to support local classrooms
Kimberly-Clark’s U.S. Kleenex® Brand and Kroger have announced a notable back-to-school promotion in partnership with Ricky Stenhouse Jr. and the Kroger Racing team at the Indianapolis Motor Speedway. This year, Kleenex® is making a significant contribution of US$500,000 to DonorsChoose, the leading nonprofit funding platform for U.S. public school teachers. In addition, Kleenex® and Kroger will organize a back-to-school supply drive and celebration at 20 Indianapolis Kroger stores, aiming to support local classroom projects.
Ricky Stenhouse Jr. expressed his enthusiasm for the initiative, stating: “It’s exciting to see Kleenex® utilizing their Kroger® Racing partnership to help bring awareness around this cause and the important role teachers and classrooms have with kids. They’re all working together to ensure teachers can receive proper funding for their classroom needs to help all kids grow and thrive”.
Since 2020, Kleenex® has donated nearly US$5 million to support classrooms across the country, funding nearly 25,000 projects on the DonorsChoose platform and reaching over 10,000 schools in the U.S.
Will Dunn, senior brand manager for U.S. Kleenex® Brand, remarked: “Kleenex® is proud to help ensure that teachers can count on the supplies they need for their students to thrive. As we celebrate our partnership with DonorsChoose alongside Stenhouse Jr. and Kroger® Racing, we’re excited to continue Kleenex’s legacy of care during all of life’s big and small moments”.