Kruger Products’ ‘Love is Messy’ campaign wins five marketing awards

Kruger Products’ recent advertising initiative, the ‘Love is Messy’ campaign, has received significant recognition, securing five marketing awards presented by Strategy Online. The campaign, which builds on the company’s ‘Unapologetically Human’ platform, highlighted the various facets of love, portraying it as messy, unpredictable, and inspiring. Kruger Products’ tissue paper products are featured as reliable companions, supporting Canadians through a range of human emotions.

The successful campaign was led by Kruger’s marketing team, including Susan Irving, Moitrali Ghosh, and Stephen Blythe. Their efforts were supported by creative partners from Broken Heart Love Affair, with notable contributions from Graham Chisholm and Mark Zibert.