“Own Your Sexy”: Knix launches line of bras

Knix, the direct-to-consumer intimates and apparel brand recently acquired by Essity, is unveiling its new “Own Your Sexy” campaign, with the launch of two new bra styles.

“Being sexy is more than just an action or how you come off to others. It’s about the confidence that comes from within; the confidence that comes with knowing who you are. This campaign celebrates the importance of feeling confident in your skin – that is when you are at your sexiest,” explains the brand, led by Joanna Griffiths.

Thus, the idea is to offer everyday underwear with elegant and sensual designs, without compromising comfort and support. “Own Your Sexy reminds us that confidence doesn’t need an occasion. With this campaign Knix continues to build on the narrative that age, body type and background, shouldn’t hold anyone back from owning their sexy and having the confidence to be their most unapologetic self.”

 

One of the releases is the new Shadow Mesh Bra, worn by the brand’s global ambassador, supermodel and entrepreneur Ashley Graham. This is a wireless bra with a Vee neckline featuring mesh detailing at center front with adjustable straps, non-removable cups, 4 way stretch and smooth fabric. The new bra is available with a variety of matching Leakproof Underwear silhouettes to complete the ensemble. “Because even Leakproof underwear can be sexy too and everyone should own their sexy, even on their period,” highlights Knix.

The campaign also included the release of the new Lace Longline Bra – a full lace deep Vee neckline lace bra with adjustable straps, non-removable foam cups and sheer mesh above the cups and in the underband. The Lace Longline is available in Vintage Plum, Shocking Pink, Rosewater and Black and includes a suite of matching Leakproof and essential underwear silhouettes to complete your set.

These new bras are designed with a combination of comfortable feel and full coverage support, and range in sizes XS to XXXXL++.