TENA promotes dialogue on male incontinence and its impact on men’s confidence

TENA, a global leader in incontinence products, is strengthening awareness around male urinary incontinence in the United States—a condition affecting one in three men over the age of 40. The initiative underscores the need to reduce stigma and encourage open conversations about men’s health.

As part of this effort, TENA partnered with Brent Celek, former tight end of the Philadelphia Eagles and Super Bowl champion, to highlight the disconnect between perceived confidence and everyday health discussions among men.

Research commissioned by TENA indicates that while many men express high confidence in handling extreme or athletic challenges, far fewer feel comfortable talking about urinary health concerns, despite the condition being common and manageable.

To bring these findings to life, TENA and Celek carried out an on-the-ground activation in Philadelphia, inviting men to assess their confidence before participating in football-inspired challenges. Although self-belief was high, no participant completed every task, illustrating the gap between perceived confidence and real-world performance.

 

Additional insights show that sporting confidence remains strong among men, with many believing they could perform professional-level football actions. However, this confidence contrasts with the persistent reluctance to openly address bladder health issues.

“Men are often taught to push through discomfort, but urinary incontinence is common and nothing to be ashamed of,” Celek said. Hazel Villarreal, Marketing Director for TENA North America, emphasized the importance of normalizing these conversations and empowering men with solutions designed specifically for them.

The research was conducted by Censuswide in September 2025 among a nationally representative sample of 2,004 men aged 18 and over in the United States, supported by additional findings from MarketVision Research focused on men aged 40 and above.