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U by Kotex partners with sailing team to fight menstruation stigmas

The partnership was signed to showcase the fact that women can participate and succeed in competitive sports even while they are menstruating

Kimberly-Clark’s U by Kotex® team recently partnered with the New Caledonian Snatch n’ Furious sailing team to showcase the fact that women can participate and succeed in competitive sports even while they are menstruating. According to the company, the U by Kotex® brand was built on the belief that ‘Period or Not, She Can!’

“It’s an atypical partnership in a sailing world that is very masculine. Our partnership was accepted, and everyone respects it, which is proof that mentalities are changing. We’re proud to share a positive message for women – one that’s also educational and uninhibited,” said Hélène, the team’s helmsman.

Over the next two years, the Snatch n’ Furious crew will compete in various sailing races across the Pacific Islands, proudly championing women’s progress by fighting period stigmas, normalizing the conversation around menstruation, and promoting access to menstrual health education.


100 years ago, Kotex was created by nurses at the front lines who had to keep working even when they had their periods. Their resilience and resourcefulness inspired a brand and invented a whole new category. Today, Kotex has launched the She Can Initiative to foster resilience and help ensure women’s progress for the next 100 years.

Across the world over 800 million women and girls menstruate daily. Yet 500 million of them don’t have access to hygienic period products. In many countries there is such a lack of education that half the girls don’t even know what menstruation is when they get their first periods. Even in the most developed countries, the stigmas are still present. Shame and misinformation surrounding menstruation contribute to human rights concerns for women and girls, crippling their opportunities.

The Kotex She Can Initiative champions women’s progress by fighting period stigmas and the barriers they cause, by promoting access to education in schools and communities and by helping to open doors so women gain equal opportunity. Because no girl or woman should have to put her progress on hold for her period.

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