Kimberly-Clark supports mental health awareness campaign
Launched in partnership with Newsquest South Cumbria, the campaign is an initiative that forms part of Mental Health Matters
Multinational consumer goods company Kimberly-Clark, in partnership with Newsquest South Cumbria, is launching a mental health awareness campaign in the UK. The initiative is part of Mental Health Matters.
With the aim of highlighting the work that people do to help maintain the mental health of others in the community, the Mental Health Matters campaign also highlights the importance of speaking up and breaking taboos that exist around mental health.
Through a series of video documentaries, the campaign aims to raise awareness of the services available in and throughout Barrow-in-Furness, while also allowing people to tell their stories. In 2022, videos produced as part of the campaign have been played over 138,000 times.
The plan also includes supporting local charities including The Well, Mind-in-Furness, Cadas, Every Life Matters and AgeUK Barrow & District.
Since the first week of April, people have been asked to nominate their friends, family and co-workers who have gone above and beyond to take care of their mental health. This could include getting the word out about mental health, helping someone through a difficult time, or helping to debunk the stigma around the subject and speaking openly about it.
MENTAL HEALTH AWARENESS WEEK
The campaign will be carried out together with the Mental Health Awareness Week, which will take place between May 15th and 21st of this year.
The period is an opportunity for people to talk about any aspects of mental health, with a focus on providing help and advice to those in need.
A spokesman for Kimberly-Clark said the company “is delighted to be partnering again with Newsquest for their 2023 Mental Health Matters Campaign. Our purpose at Kimberly-Clark is to deliver better care for a better world through our brands Andrex, Kleenex and Huggies, and supporting meaningful campaigns like this with our local community.”
In doing so, the company hopes the campaign will have a lasting positive impact on the community and the charities it supports.
