From victory to heartbreak: the product behind every World Cup emotion
Few sporting events capture emotions quite like the FIFA World Cup™. From dramatic victories to heartbreaking defeats, the tournament creates moments that stay with fans long after the final whistle.
While the spotlight is on the players and the action on the field, tissue products are often present during many of these moments.
Whether wiping away tears of joy after a dramatic win, comforting a disappointed fan after a tough loss, or simply being part of everyday life at home, tissue products play an often-overlooked role in some of life’s most emotional experiences. Consumers may not think about the technology behind these products, but they immediately recognize how they feel.
Today’s tissue consumers expect more than basic functionality. Softness, comfort, and overall product experience have become increasingly important purchasing factors. Creating that premium experience begins long before a tissue reaches the consumer. Innovations in fiber treatment technology are helping manufacturers enhance the characteristics that consumers value most.
As tissue producers look for ways to differentiate their products in a competitive marketplace, the ability to deliver a premium sensory experience has become increasingly important. Consumers may not understand the technologies behind a tissue product, but they immediately notice attributes such as softness, silkiness, and overall feel.
Henkel’s AQUENCE® XTRA portfolio was developed with this goal in mind. Designed to work within the fiber structure, AQUENCE® XTRA solutions help tissue manufacturers enhance softness, silkiness, and overall sensory performance while maintaining the quality and consistency consumers expect. By partnering closely with tissue manufacturers, Henkel helps customers develop products that create meaningful differentiation in a competitive marketplace.
As the world comes together to celebrate the emotion of the World Cup, it serves as a reminder that even the simplest everyday products can have a meaningful impact on our experiences. At Henkel, we are proud to partner with tissue manufacturers to develop innovative solutions that help meet evolving consumer expectations and support the creation of high-quality tissue products around the world.
Explore Henkel’s AQUENCE® XTRA portfolio to discover how we can help you create tissue products consumers can feel the difference in. Henkel’s Aquence XTRA softeners ensure softer, silkier and fluffier tissue products.
