NPS Holdings highlights customer focus and speed
In this Talk Tissue conversation, Joe Durkin, Vice President of Sales and Marketing at NPS Holdings, discusses the company’s customer-focused strategy, broad product portfolio and approach to a changing tissue market
In a new edition of Talk Tissue, Brian Uzcategui, co-founder of Tissue Online North America, spoke with Joe Durkin, Vice President of Sales and Marketing for NPS Holdings LLC, about the company’s position in the away-from-home tissue market and its business strategy. Based in Green Bay, Wisconsin, NPS operates across away-from-home tissue, contract converting and packaging, with a focus on serving distributors and maintaining close relationships with customers.
Durkin highlighted customer service, experienced sales teams and speed as key elements of NPS Holdings’ approach. The company aims to respond to everyday quotes within 24 hours and maintains a broad portfolio that includes bath tissue, folded towels, hardwound towels, wipers and napkins. He also discussed NPS’s packaging business and its paper-based alternatives to plastic, including a thermal product launched in 2023.
The conversation also addressed market changes, including consolidation, tariffs and pressures across the paper and packaging sectors. Durkin emphasized the importance of communication, listening to customers and maintaining strong industry relationships.
The discussion concluded with a focus on networking, mentoring and knowledge-sharing, as well as the upcoming Tissue Summit North America in Green Bay on November 2–3.
