Cascades Tissue has announced two leadership appointments aimed at strengthening its commercial and marketing operations across North America.
Frédérick Beaudry has been appointed Vice President, Sales, Consumer Products and Away From Home, while Mélanie Carey has been named Senior Marketing Director.
In his expanded role, Beaudry will lead the company’s commercial organization across North America, working closely with Carey, who will oversee the entire Marketing function.
According to the company, the leadership changes are part of an effort to foster closer collaboration across teams and place customers at the center of decision-making. By bringing their respective strengths together, Cascades Tissue aims to create greater value across the North American market.
The company said its priorities remain focused on strengthening its position as a trusted partner by creating sustainable value, supporting category growth and developing meaningful, long-term relationships built on trust, collaboration and innovation.
Cascades congratulated Beaudry and Carey on their new roles and expressed confidence in the contribution they will make as the company continues to advance its strategy across North America.
