Cascades launches Fluff® Excellence as new premium bathroom tissue

Cascades Inc., a leader in eco-friendly packaging and hygiene products, has officially launched Cascades Fluff® Excellence, a new bathroom tissue designed to meet consumer expectations for softness, thickness, and strength. The product underscores Cascades’ commitment to innovation and customer well-being.

Developed through collaboration across multiple divisions, Cascades Fluff® Excellence was engineered to deliver consistent performance from production to use. Every element, from texture to packaging, was created to provide a high-quality yet accessible option for consumers.

This new line will replace Cascades Fluff® Ultra, aligning with the company’s ongoing effort to offer more efficient hygiene solutions tailored to market needs. The launch is backed by a major marketing campaign led by the Cascades Fluff & Tuff® team and partner agencies.

 

The initiative also served as an opportunity to modernize the entire Cascades Fluff & Tuff® brand image. Updated packaging now provides clearer communication of product features, greater shelf differentiation, and improved readability with the use of visual pictograms.

“This project perfectly illustrates our teams’ ability to create a product that is high-performance, distinctive, and aligned with market expectations. Cascades Fluff® Excellence is a tangible demonstration of our commitment to innovation, quality, and customer satisfaction,” said Jérôme Porlier, Executive Vice President, Tissue.