Essity selects NIQ as key data provider in the U.S.

Essity, a global hygiene and health company, has appointed NielsenIQ (NIQ) as its primary provider of point-of-sale solutions and consumer intelligence in the United States. With this agreement, NIQ will centralize data delivery for Essity across North America, bringing the regional operation in line with the company’s global structure and creating a unified relationship across all its markets.

The partnership enhances Essity’s access to industry-leading measurement capabilities, omnichannel analytics and technology powered by artificial intelligence. These tools will allow for deeper insights into shopper behavior and market dynamics across both online and offline channels. NIQ’s advanced coverage, robust shopper panels and strong e-commerce visibility were key factors in the selection.

 

Through a unified cloud-based platform, Essity will strengthen its data integration and accelerate its digital transformation to support decision-making and market leadership in hygiene and health categories.

Thiago Porto Icassati, Essity’s General Manager for North America, emphasized that the collaboration will “uncover new insights, accelerate digital transformation and deliver greater value to customers and communities.”

Liz Buchanan, President of NIQ North America, added that the expanded relationship “reinforces NIQ’s commitment to bringing manufacturers closer to consumers and driving smarter, sustainable growth.”